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Ferrero Launches Month-Long Campaign to Make Halloween 2020 Fun and Memorable

October, the month when kids and kids-at-heart adults are excited to celebrate Halloween, which unfortunately won’t be held traditionally due to the pandemic.

Yet the good news is that global chocolate company Ferrero, well-known for products like Tic Tac®, Ferrero Rocher®, Nutella® and Kinder Bueno®, is giving people across the globe something to get excited about, over this year’s forthcoming Halloween.

Ferrero’s SVP-Marketing for Nutella and Chocolate Snacks Mark Wakefield, expects that this year, Halloween treats will play a bigger role in making the event more memorable for families and friends — and we are making sure they will enjoy a month-long celebration of the tradition. Mr. Wakefield asserts that

“Halloween is not Halloween if without treats, to which the Ferrero brands have been part of for generations of holiday celebrations.”

According to Catherine Bertrac, Ferrero’s SVP-Marketing for Kinder North America, they at Ferrero, have committed to create surprises that will spark joy this season and we want to make it easier for families who love Halloween, to have fun.

Ferrero’s 31-Day Campaign to Make Halloween 2020 Fun and Memorable to All, Including Homeless Children

Starting October 1st, this well-loved confectionary company has organized a month-long set of activities to help families all over the world enjoy Halloween 2020, even if the pandemic makes it feel a lot different. In each of the 31 days of October, Ferrero will be sharing unique and clever ways to make the most of the Halloween month, in partnership with influencers and by way of digital advertising and social media platforms,

Top Halloween favorites such as Ferrero Rocher®, Nutella® and Kinder Bueno® will be presented uniquely and creatively to make everyone’s 2020 Halloween celebration memorable.

In addition to the daily fun campaign, Ferrero has once again partnered with The Birthday Party Project to ensure that every child, including those experiencing homelessness, can safely enjoy Halloween this year. The Birthday Party Project is a non-profit organization that makes it their mission to bring happiness to homeless children across the U.S. by providing products for birthday celebrations; of which Ferrero has been one of its longtime partners. This month The Birthday Party Project and Ferrero partnership includes Halloween treats to make birthday celebrations extra special for this month’s homeless birthday celebrants.