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Mars Collaborates with The Vegan Society in Launching Plant-Based Galaxy Bars in UK’s Vegan Market

Galaxy, the Mars-made chocolate bar touted as the second highest-selling chocolate confectionery in the UK next to Cadbury, will soon be coming out with 100-gram Galaxy Vegan varieties, namely: caramel and seasalt, caramelized hazelnut and smooth orange chocolate bars at a retail price of £3 /$3.85.

Manufactured by Mars, the American company that also produces M&Ms and Snickers, which the company distributes in the UK via its Mars Wrigley subsidiary, said that Galaxy Vegan chocolate bars will arrive at Tesco stores in the UK by November 18, 2019. Afterwards, they will become available for online purchase at the Amazon and Ocado web-based superstores.

The Vegan Society Affixed Its Vegan-Certification Trademark on the New Galaxy Vegan Bars

Mars Wrigley’s launch of the plant-based Galaxy chocolates is in collaboration with The Vegan Society, the oldest vegan organization in the UK. The Vegan Society has registered the Galaxy chocolate bars in its roster of certified vegan products, which denotes that the first Mars Wrigley plant-based confectionery, has been tested as free from animal ingredients.

 

Dominika Piasecka, a PR officer at The Vegan Society and the official spokesperson of the organization, said that Mars Wrigley’s move is significant, being the first time that a major manufacturer of mainstream chocolate bars, entered the United Kingdom’s vegan market.

Ms. Piasecka voiced the organization’s hopes that many will be tempted to try Mars Wrigley’s plant-based Galaxy bars. That way, through Galaxy, non-vegan consumers can find out for themselves that

“vegan food is just normal food”

The Marketing Director of Mars for Galaxy, Kerry Cavanaugh, assets that their vegan varieties do not compromise the brand’s well-loved signature characteristics of being smooth and creamy.

In an interview by CNN Business, New-York-based Cavanaugh said that the greatest challenge faced by Mars in the manufacture Galaxy Vegan, is the development of a plant-based milk chocolate bar that still captured the brand’s signature creaminess.

He explained that a plant-based milk chocolate variety is much harder to develop as a vegan alternative,inasmuch as conventional milk chocolates typically require high dairy content.

The Mars Galaxy Marketing Director is all praises for the Galaxy team that developed the recipe for Galaxy Bars; not only for passing The Vegan Society’s testing, but also for being able to come up with the recipes within the 6-month time frame.